joaonetto.me

ticketing · culture · content →

Where culture, people, and tickets meet.

An event ticketing platform built from scratch to 300k+ monthly active users—and a cultural media operation built around the events themselves.

Product
Pixta.me
Timeline
Aug 2022–Jan 2026 · founder era
Role
Founder & CEO · founding engineer · product · content producer
THE IDEA

Start with the friction people already feel.

Ticketing is not only checkout infrastructure. It is the moment a producer turns intention into attendance, and the moment a person discovers what is happening in their city. Pixta combined the marketplace, producer tools, payments, and cultural storytelling into one product.

WHAT SHIPPED
  1. Event discovery and ticket purchase flows
  2. Producer dashboard and event publishing
  3. PIX and card payment flows with reconciliation, refunds, and payouts
  4. Kubernetes production infrastructure for high-concurrency live events
  5. Pixta editorial content, interviews, video, and social publishing
  6. Mobile apps for discovering, managing, and finding events
SCREENS
The marketplace: culture in motion
A live event catalogue, not an empty ticketing shell
The producer path from event idea to tickets
Editorial work that gave the platform a cultural voice
The detail page where discovery becomes attendance
THE RESULT

A product with a point of view.

  • 300k+ monthly active users
  • End-to-end ownership as founder and CEO
  • Main producer of the company’s editorial, video, social, and cultural content
VISUAL LANGUAGE

The product in the wild.

FURTHER READING

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